The Super CMO Show - Marc de Swaan Arons (#001)

Let's know what you liked and learnt! HUMANIZED GROWTH: A NEW BLUEPRINT FOR MARKETINGMark de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) - a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth.Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences.In this inaugural episode of The Super CMO Show, Swami and Marc discuss: How Marc found his true calling in Marketing How marketing influences the strategic direction of companies The Da Vinci CMO model Being an effective CMO Tips for future marketers Brand insights with Dove, Nike, Patagonia, Tide & Colgate How technology, creativity and emotion drive marketingand much more.Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google PodcastsWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with Marc: https://www.linkedin.com/in/marcdeswaanarons/Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/Connect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: www.contraminds.com🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds