The Super CMO Show - Marc de Swaan Arons (#001)

HUMANIZED GROWTH: A NEW BLUEPRINT FOR MARKETING Mark de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) - a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth. Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences. In this inaugural episode of The Super CMO Show, Swami and Marc discuss: How Marc found his true calling in MarketingHow marketing influences the strategic direction of companiesThe Da Vinci CMO modelBeing an effective CMOTips for future marketersBrand insights with Dove, Nike, Patagonia, Tide & ColgateHow technology, creativity and emotion drive marketing and much more. Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts Watch the full video episode on YouTube For show notes and earlier guest interviews, please visit www.contraminds.com To sign up for our weekly newsletter, please visit https://contraminds.substack.com/ Connect with Marc: https://www.linkedin.com/in/marcdeswaanarons/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ Connect with us: LinkedIN: https://www.linkedin.com/company/contraminds/ Instagram: https://www.instagram.com/contraminds/ Facebook: https://www.facebook.com/contraminds Website: www.contraminds.com