The Super CMO Show - Moses Gorrepati (#009)

From Disability to Ability: How Enable India Unlocks Potential About The Guest: Moses Gorrepati has over 15 years of experience championing inclusion and empowerment for people with disabilities. As a leader at Enable India, he heads programs transforming lives through digital literacy, livelihoods, and social platforms. A catalyst for change, his mission is to build an ecosystem that unlocks the potential of people with disabilities as active citizens and nation builders. About Enable India: Enable India is a non-profit organisation that empowers people with disabilities as active citizens and nation builders through dignified livelihoods. Their vision is a world where people with disabilities are seen as change agents and taxpayers with full potential when included in society. Enable India serves 14 disability types across India, impacting over two lakh individuals and families by collaborating with companies to open up new career opportunities. Over 20 years they have opened 291 roles across 22 sectors, advancing inclusion and agency for people with disabilities. 15 KEY TAKEAWAYS FROM THE CONVERSATION 1. Enable India's mission is to enable economic independence and dignity for people with disabilities through livelihoods and employment. 2. They focus on ability rather than disability, providing workplace solutions to unlock potential. 3. Marketing campaigns are designed as collectives, bringing stakeholders together around a shared vision. 4. Language and framing is critical - they promote positive narratives about disability. 5. Solutions should be co-created, giving agency to contributors rather than just consumers. 6. Grassroots community platforms like EnableVani spread awareness and information. 7. Employers are pitched on the strong business case for hiring people with disabilities. 8. Workshops build inclusivity skills and break down barriers with personalized stories. 9. People are transformed through nurturing potential and setting high expectations. 10. Life skills and attitude development ready people for opportunities beyond just a job. 11. Alignment on purpose and values matters more than money with donors. 12. Fair compensation enables dignity but purpose drives staff passion. 13. Marketing success requires collaboration across stakeholders. 14. Solutions should focus on the larger context not just the immediate need. 15. A positive, empowering narrative uplifts and brings people together. Watch the full episode on YouTube For Show Notes, visit https://contraminds.com Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ This episode was made possible by the great folks at MovingWalls. Moving Walls is a media technology group with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit www.movingwalls.com to learn more.