The Super CMO Show - Prof. Venkatesh (Venky) Shankar (#006)

Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an Enterprise Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board. With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar. In this episode, Prof Shankar and Swami discuss: - What inspired Prof. Venky into the Marketing Field - Prof. Venky’s Early Years - Mentors and Guides  - Building Marketing Accountability Standards - Marketing CEOs Create More Shareholder Value - Why CEOs Need Marketing Experience - Hindsight, Insight and Foresight in Retail  - Harvesting Big Data in Retail - Apple Pay and Paypal Increase Engagement - Customer Loyalty Online and Offline - Accountability Standards for Marketing Expenses - Hardskills and Softskills for Budding CMOs - Advice to Marketing Students at University Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts Watch the full video episode on YouTube For show notes and earlier guest interviews, please visit www.contraminds.com To sign up for our weekly newsletter, please visit https://contraminds.substack.com/ Connect with Prof. Shankar: https://www.linkedin.com/in/venkyshankar/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ Connect with Vignesh: https://twitter.com/hrorq Connect with us: LinkedIN: https://www.linkedin.com/company/contraminds/ Instagram: https://www.instagram.com/contraminds/ Facebook: https://www.facebook.com/contraminds Website: www.contraminds.com