The Super CMO Show - Prof. Venkatesh (Venky) Shankar (#006)

Let's know what you liked and learnt! Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an EnterpriseProf. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.In this episode, Prof Shankar and Swami discuss:- What inspired Prof. Venky into the Marketing Field- Prof. Venky’s Early Years - Mentors and Guides - Building Marketing Accountability Standards- Marketing CEOs Create More Shareholder Value- Why CEOs Need Marketing Experience- Hindsight, Insight and Foresight in Retail - Harvesting Big Data in Retail- Apple Pay and Paypal Increase Engagement- Customer Loyalty Online and Offline- Accountability Standards for Marketing Expenses- Hardskills and Softskills for Budding CMOs- Advice to Marketing Students at UniversityListen to the podcast on Apple Podcasts | Spotify | Anchor | Google PodcastsWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with Prof. Shankar: https://www.linkedin.com/in/venkyshankar/Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/Connect with Vignesh: https://twitter.com/hrorqConnect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: www.contraminds.com🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds