The Super CMO Show - Sukumar Muthya (#005)

Inside the Mind of a Technology-Driven Marketer Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology. Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty. In this episode Sukumar and Swami discuss: How marketing has transformed over the years Muthya’s Journey from Tech to Marketing Balancing Marketing Functions as a CMO The Chief Marketing Officer Meets the Chief Marketing Technologist Skillsets to orchestrate integrated marketing initiatives Reconciling Attribution Across Marketing Channels Marketing in a Cookie-less World Digital Transformation in Manufacturing Best Practices to Build Digital Transformation in Companies Integrated Loyalty at Ansira Global The Ansira Value Proposition Marketing in the Metaverse Non-negotiable skillsets for Future Marketers Book Recommendations in Tech, Martech and Marketing People who Inspired Muthya What does Muthya do off-work? Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music Watch the full video episode on YouTube For show notes and earlier guest interviews, please visit www.contraminds.com To sign up for our weekly newsletter, please visit https://contraminds.substack.com/ Connect with Sukumar: https://www.linkedin.com/in/sukumarmuthya/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ Connect with Vignesh: https://twitter.com/hrorq Connect with us: LinkedIN: https://www.linkedin.com/company/contraminds/ Instagram: https://www.instagram.com/contraminds/ Facebook: https://www.facebook.com/contraminds Website: www.contraminds.com #DigitalMarketingTechnologies #EnterpriseSoftwareBusiness #ManagementConsulting #DigitalMarketingProcesses #DirectResponse #RelationshipMarketingStrategies #SupplyChain #ProcessImprovement #EnterpriseApplications #StrategicThinking #ProgramManagement #OffShoreDelivery #Adtech #Martech #SukumarMuthya #SivaramanSwaminathan #SwaminathanSivaraman #SuperCMOShow #ContraMindsPodcast