The Super CMO Show - Sukumar Muthya (#005)

Let's know what you liked and learnt! Inside the Mind of a Technology-Driven MarketerSukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology.Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty.In this episode Sukumar and Swami discuss:How marketing has transformed over the yearsMuthya’s Journey from Tech to MarketingBalancing Marketing Functions as a CMOThe Chief Marketing Officer Meets the Chief Marketing TechnologistSkillsets to orchestrate integrated marketing initiativesReconciling Attribution Across Marketing ChannelsMarketing in a Cookie-less WorldDigital Transformation in ManufacturingBest Practices to Build Digital Transformation in CompaniesIntegrated Loyalty at Ansira GlobalThe Ansira Value PropositionMarketing in the MetaverseNon-negotiable skillsets for Future MarketersBook Recommendations in Tech, Martech and MarketingPeople who Inspired MuthyaWhat does Muthya do off-work?Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon MusicWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with Sukumar: https://www.linkedin.com/in/sukumarmuthya/Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/Connect with Vignesh: https://twitter.com/hrorqConnect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: www.contraminds.com#DigitalMarketingTechnologies #EnterpriseSoftwareBusiness #ManagementConsulting #DigitalMarketingProcesses #DirectResponse #RelationshipMarketingStrategies #SupplyChain #ProcessImprovement #EnterpriseApplications #StrategicThinking #ProgramManagement #OffShoreDelivery #Adtech #Martech #SukumarMuthya #SivaramanSwaminathan #SwaminathanSivaraman #SuperCMOShow #ContraMindsPodcast🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds