EPISODE · Jul 28, 2026 · 9 MIN
The Super-Empowered Consumer & The Discovery Loop
from Making Science
In 2026, today’s super-empowered consumer isn't going shopping—they're always shopping. Join Noelle Runo (Making Science), Matz Lukmani (Google), and Greg Shickle (Making Science) as they break down how AI is reshaping shopper psychology, removing consumer "mental tax", and why brands must adapt to the Discovery Loop.
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