The Superfruit Juice Market in Latin America

Superfruit juices - juices that contain fruits such as acai or pomegranate - have been slower to take off in Latin America, according to Sergio Hidalgo, research analyst at Euromonitor. This is a surprise given production costs are low and restrictions on claims are minimal. Most superfruit juices are exported to countries with higher consumer spending power, such as the United States, and many Latin American consumers buy the same superfruit fresh rather than in juice form on a local basis. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.