The Supermarket Illusion: The Price of Power Behind the Aisles

We walk through the automatic doors every week. Bright lights. Fresh bread smells. Endless choice. Cheap prices.But what if it’s all an illusion?In this investigative deep dive inspired by Supermarket Monsters, we unpack the dominance of Coles and Woolworths — the duopoly that controls most of Australia’s grocery market.From supplier squeeze tactics and private label copycats to land banking, restrictive leases, and the illusion of choice — this series reveals the hidden cost of “cheap”.Who really pays when prices go down?If you think you’re just buying groceries… think again.