THE SUPPLEMENT CATEGORY EVERYONE IS IGNORING! 💊

Could BioSteel become the next big name in sports nutrition gummies?In this episode, Dan Crosby explores a new product idea that could fill a major gap in the market: premium gummy supplements built specifically for youth athletes.The discussion covers why gummies are one of the fastest-growing supplement categories, how BioSteel could differentiate itself from traditional vitamin brands, and why the goal isn't just to create another multivitamin—it's to build a product young athletes actually want to take every day.From branding and retail strategy to subscriptions and product positioning, this conversation dives into what it takes to launch a category-defining product.