The Surprising Link Between Coffee Beans and Preborn Life episode artwork

EPISODE · Jul 23, 2026 · 41 MIN

The Surprising Link Between Coffee Beans and Preborn Life

from The OBservations Podcast

Most companies overlook the profound impact of aligning their mission with their products. Anton Krecic, founder of Seven Weeks Coffee, reveals how turning a simple morning ritual, a cup of coffee, into a tool for pro-life advocacy has fueled millions in donations to pregnancy resource centers. During AAPLOG's Partnership Grant Month with Seven Weeks Coffee, Dr. Christina Francis sits down with Anton to discover how intentional sourcing, ethical business practices, and unwavering conviction can transform your brand into a movement for good, while also discussing the similarities in how AAPLOG and Seven Weeks Coffee came to be. You'll also hear how AAPLOG and Seven Weeks Coffee are partnering together for our "Fuel a Future Physician" campaign In this eye-opening conversation, you'll learn how Anton built a fast-growing, donor-supported coffee empire that donates 10% of every sale to protect the most vulnerable, the preborn. We break down the power of direct trade versus fair trade, and how a passion for excellence complements a heart for mission. Anton shares how his background in supply chain management and an unexpected injury led him to launch a business rooted in biblical values, impacting thousands of lives along the way. Whether you're looking to align your business with your pro-life convictions or simply want to support a cause that saves lives, make sure to support Seven Weeks Coffee AND AAPLOG by using our referral link below. Plus, get 10% off using code AAPLOG.  Resources:  Shop Seven Weeks Coffee and support AAPLOG  Use code “AAPLOG” for 10%.  Follow Seven Weeks Coffee Learn more about us at www.aaplog.orgBecome a member at www.aaplog.org/joinJoin our mailing list here.Click here to donate.Follow us on:FacebookTwitterInstagram

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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Most companies overlook the profound impact of aligning their mission with their products. Anton Krecic, founder of Seven Weeks Coffee, reveals how turning a simple morning ritual, a cup of coffee, into a tool for pro-life advocacy has fueled millions in donations to pregnancy resource centers. During AAPLOG's Partnership Grant Month with Seven Weeks Coffee, Dr. Christina Francis sits down with Anton to discover how intentional sourcing, ethical business practices, and unwavering conviction c...

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The Surprising Link Between Coffee Beans and Preborn Life

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This episode was published on July 23, 2026.

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