The surprising origins of Southwest Airlines with Jacob Goldstein

In this special TED Business episode, Modupe is in conversation with Jacob Goldstein, reporter and co-host of the Business History podcast, to dig into the origin story ofSouthwest Airlines. From debunking the airline's founding myth, about a triangular route sketched on a napkin to discussing why Southwest chose to only fly Boeing 737s, Jacob shares the decisions that made Southwest stand out from its competitors—and why healthy egos might make for better business. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In this special TED Business episode, Modupe is in conversation with Jacob Goldstein, reporter and co-host of the Business History podcast, to dig into the origin story ofSouthwest Airlines. From debunking the airline's founding myth, about a triangular route sketched on a napkin to discussing why Southwest chose to only fly Boeing 737s, Jacob shares the decisions that made Southwest stand out from its competitors—and why healthy egos might make for better business. Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of TED Business?

This episode is 25 minutes long.

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This episode was published on June 1, 2026.

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