The Surprising Science of Emotional Marketing | #148 With Zac Garside

In this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Zac Garside, founder of Send It and former CEO of Power Selling Pros, to discuss why most home service businesses are leaving money on the table by ignoring the customer list they already own. Zac shares how elite companies create emotional connections through customer service, why email marketing still delivers one of the highest ROIs in business, and how his "Will/Won't" research framework uncovers the hidden motivations that actually drive buying decisions. Whether you're a home service business owner, marketer, entrepreneur, or anyone interested in persuasion, branding, and customer experience, this conversation is packed with practical insights!   🔗 Links Mentioned in the Episode 🌐 https://www.withsendit.com/top-secret 🌐 https://zacgarside.com/   Sommar Garage Door Opener: https://www.sommer-usa.com/ Kooler Garage Doors: https://koolergaragedoors.com/