The Surprising Social Media Expectations of Gen Z

Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, is our guest on this fascinating episode of the Social Pros Podcast. We discuss how Gen Z thinks when it comes to digital and social, and what brands can learn about selling and marketing to Gen Z. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Are you still trying to figure out how to reach and connect with Gen Z? New generations are rapidly changing how brands engage with their audiences. The problem is, for many brands, younger generations are still a vast mystery. Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, potentially knows more about Gen Z than anyone on the planet. He can pinpoint the fundamental differences in how Gen Z thinks about digital and social, and it is manifestly different from what many of us might think. By studying generations closer and developing a better understanding of how they think, you will be in a much stronger position to create marketing messages that target new generations. Jason shares one truth bomb after another in what is potentially one of the most fascinating episodes of Social Pros that we've ever done. In This Episode: 03:55 – The foundational impact that social media has had on Gen Z 07:21 – How to craft social media messages that Gen Z want to engage with 13:25 – How Gen Z's can be influential to older audiences that brands want to attract 17:50 – Why Gen Z trusts social media influencers, even though they're being paid 21:02 – How Gen Z alters their behavior and choices based on online reviews 25:46 – Why brands must agree on the non-negotiables of their organization before deciding what to post on social media 30:38 – How to balance your social media content in a way that attracts Gen Z Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about The Center for Generational Kinetics Visit Jason Dorsey's personal website Read 'Zconomy' by Jason Dorsey   Visit SocialPros.com for more insights from your favorite social media marketers.