The Survey Epidemic: Why Brands Are Killing Their Own Value

Most market research is rubbish. Brands are obsessed with it, yet they’ve never been further away from understanding their customers. In this episode of Wild Culture, we’re stripping away the corporate fluff to look at why your inbox is flooded with "everything but the kitchen sink" surveys, and why they are actually destroying the value you’re trying to build.I’m breaking down the three types of research every leader needs to know, and more importantly, the three no-go zones that trigger a negativity response in your consumers and employees. If you want to move from "Did we get away with it?" to "Show us the money", you need to change how you study the people who keep your business alive.In this episode, we cover:CUEs vs. BPDs: Why assets can’t feel, but people do.The Amygdala Trigger: How bloated surveys turn your customers against you.The 3 Research Buckets: Clarification, Ego-Checks, and Foresight.Why Benchmarking is the Enemy of Innovation.Mentioned in this episode:The Experience-Suite by Tanyika Fraser – Available on Amazon and www.oceanicstrategies.com.au