The Sustainability Advantage: Mini Chapter 5 - Why Sustainability Feels Hard

Send a textSustainability isn’t hard because the work is complex. It’s hard because the delivery environment adds friction. Here’s how to remove it.Most people say sustainability is complex, but the real problem is friction.Unclear briefs, ambiguous expectations, misaligned stakeholders, tools nobody understands, and pressure without clarity make the work feel heavier than it needs to be.In this episode, we explore why sustainability fails when friction rises and how increasing ability (from BJ Fogg’s Behaviour Model) creates faster, calmer, and more consistent delivery.If you want your teams to feel more capable without adding more motivation or pressure, this episode is the turning point.Read The Sustainability Advantage for the full framework: https://www.amazon.co.uk/dp/B0FXMMBVZY Follow Darren Evans on LinkedIn, YouTube, TikTok & Instagram.Support the show