The Sustainable Business Transformation Playbook ft. Julia Binder & Knut Haanaes (IMD)

Professors Julia Binder and Knut Haanaes co-edited the new book “Leading the Sustainable Business Transformation: A Playbook from IMD”. In it they bring together renowned IMD thought leaders to offer action-orientated, practical support to business leaders ready to move beyond understanding why sustainability is essential to tackling the critical question of how to achieve it.Julia is Professor of Sustainable Innovation and Business Transformation at the Institute for Management Development (IMD) and Director of the IMD Center for Sustainable and Inclusive Business. She is co-author of “The Circular Business Revolution” and director of the program “Creating Value in the Circular Economy”. With over a decade devoted to sustainability research and teaching, she actively supports business leaders in driving meaningful change to address global challenges and was a Thinkers50 ‘top 30 thinkers to watch’ in 2023.Knut is IMD Professor of Strategy, Lundin Chair Professor of Sustainability and co-director of two programs: Leading Sustainable Business Transformation and Sustainability from the Boardroom. His TED Talk ‘Two reasons companies fail - and how to avoid them’ has attracted over 2.3M views. Knut was the driving force behind the creation of the Business Schools for Climate Leadership alliance and was previously a Senior Partner in BCG and Dean of the Global Leadership Institute at the World Economic Forum between 2018 and 2020. In this episode, we dive deep into the work from their book “Leading the Sustainable Business Transformation: A Playbook from IMD”. We tackle the evolving regulatory landscape, the politicization of ESG, the role of technology, the critical balance of short term vs long term sustainability strategies, and hear about a few companies that are truly getting it right!Get ready for a thought-provoking conversation on how businesses can navigate complexity, embrace innovation, and lead with impact. Access the "Leading the Sustainable Business Transformation" book: https://www.imd.org/ibyimd/leading-the-sustainable-business-transformation/Message us your thoughts!