The Sweet Side of Business with Brian & Sally Krichbaum

In this episode of Building a Business: Grit & Grace, Anna Angelova talks with Brian and Sally Krichbaum, owners of Gilbert Chocolates, one of Michigan’s oldest and most beloved chocolate makers, now celebrating 125 years in business. Brian and Sally share their inspiring journey from corporate careers and community work to taking over a century-old brand and tripling its size. They discuss the challenges of buying an existing business, navigating the first difficult year, balancing innovation with tradition, and learning how to lead together as a husband-and-wife team. From rebuilding a historic company to introducing new products like the Dubai chocolate trend, this episode is filled with lessons on resilience, quality, and staying grounded in community values, all while keeping things deliciously sweet. To explore Gilbert Chocolates or order their handcrafted treats, visit https://www.gilbertchocolates.com/ . And if you enjoyed this conversation, join our Visionary Founders community for more stories like this. Real entrepreneurs building real businesses with grit and grace: https://leficomp.com/vfc