The Sweet Spot Strategy for Boutique Luxury Firms with Alisha Taylor

Alisha Taylor, founder of Alisha Taylor Interiors in Scottsdale, breaks down what it takes to build a profitable, recession-resistant luxury design firm. She covers her path from civil engineering to interior design, surviving the 2007-2009 housing crash, and the operating principles that make boutique firms durable. We also discuss the builder-designer relationship, white-glove client experience, and her 10-year exit strategy for building a firm that can run without her.