EPISODE · Oct 31, 2016 · 8 MIN
The Switching Type
from Arming the Donkeys · host Dan Ariely, Duke University
Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented go-getters are motivated not just by saving money, but by completing a task. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, talks with Dan Ariely about the "switching type” of personality and a novel way to appeal to customers.
What this episode covers
Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented go-getters are motivated not just by saving money, but by completing a task. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, talks with Dan Ariely about the "switching type” of personality and a novel way to appeal to customers.
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The Switching Type
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