The tangible intangibles of sustainability events

Sustainability conferences are expensive, exhausting, and logistically brutal — so why does everyone keep going? Joel Makower and Solitaire Townsend dig into the real business case for in-person events: not the keynotes or panels, but the peer connections, chance encounters, and hallway conversations that never show up on an expense report. They talk through what a recent industry report gets right about event value, how the sustainability events calendar has changed shape, and why "intimacy at scale" might matter more than perfect programming.