The Tap-to-Pay Revolution: Driving Behavior Change in Emerging Markets with Malik Asamu

Join Malik Asamu, Co-Founder and CEO of CashAfrica, for a deep dive into the reality of modernizing money movement in Africa. A seasoned founder with a six-figure exit already under his belt, Malik is now tackling one of the hardest problems in fintech: why infrastructure remains sub-optimized despite the rise of "Unicorns." In this episode, we explore how CashAfrica is bypassing Visa, Mastercard, and Apple Pay to build a 1-second tap-to-pay ecosystem that has already scaled to 30 million users.🎯 Insights You’ll Learn:The Infrastructure Paradox: Why African payments remain inefficient despite massive fintech investment.Behavior over Technology: Why the secret to adoption is changing habits, not just building better apps.Bypassing the Giants: How CashAfrica enables 1-second transactions without relying on legacy global card networks.The Offline-to-Digital Shift: Real-world lessons on getting merchants and users to trust a new way of paying.Scaling to 30M Users: Behind the scenes of processing 10 billion in transactions with rapid month-over-month growth.Strategic Partnerships: Navigating integrations with banking and fintech leaders like Zenith, PalmPay, and OPay.The Long Game: Evolving from a simple wallet product into the definitive infrastructure layer for emerging markets.🌍 Why This Matters:In 2026, the global fintech landscape is watching Africa as the frontier for truly decentralized, high-speed payments. Malik Asamu is proving that in a fragmented, trust-sensitive market, success doesn't come from copying Western models—it comes from building a sovereign layer that fits the local context. By focusing on tap-to-pay technology that works in live retail environments, CashAfrica is eliminating the "cash tax" and providing a blueprint for financial independence that translates to emerging markets worldwide.👤 Expert Background:Co-Founder & CEO of CashAfrica, the tap-to-pay infrastructure layer for emerging markets.Proven Scaler who grew a contactless system to 30M+ users and 10B+ in transaction volume.Successful Exit as Founder of OneCity Technologies (acquired in a six-figure deal).Backed by Top Investors including DraperU Ventures and AAG Capital.Strategic Partner to major financial institutions including AltBank, Sterling Bank, and OPay.🎙️ Hosted by Gary Fowler, CEO of GSD Venture Studios — global AI entrepreneur, investor, and innovation leader spotlighting founders navigating the realities of building in the AI era.💡 Perfect For:Fintech founders, emerging market investors, payment architects, and entrepreneurs interested in large-scale behavior change and decentralized infrastructure.🚀 Timely Topic:As legacy systems struggle to keep pace with the needs of the "next billion" users, Malik Asamu is building the faster, cheaper, and more resilient alternative. The future of payments isn't being written in Silicon Valley; it's being built on the ground in Africa.Subscribe for more global founder conversations from GSD Venture Studios:https://gsdvs.com#FintechAfrica #TapToPay #CashAfrica #PaymentInfrastructure #EmergingMarkets #StartupScaleup #MalikAsamu #GaryFowler #GSDVentureStudios