The Tariffs And The TV Upfronts - E340
from The Big Story
Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of The Big Story?
This episode is 38 minutes long.
When was this The Big Story episode published?
This episode was published on May 1, 2025.
Can I download this The Big Story episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.