EPISODE · May 1, 2025 · 38 MIN
The Tariffs And The TV Upfronts - E340
from The Big Story
Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.
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