"The Taylor Swift of Travel AI" on Agentic AI, Organizational Upskilling, and Trust - Janette Roush, Brand USA

In this episode, Janette Roush, the SVP of Innovation and Chief AI Officer at Brand USA, shares how her team moved past AI hype to real, working applications across the organization. She explains what agentic AI looks like in practice, how organizations shift from individual experimentation to true organizational upskilling, and why trust and verified data are becoming mission-critical as travelers rely more on AI for planning. You’ll hear concrete examples from RFP evaluation, internal workflows, and campaign launches, along with a clear argument for why destination organizations must reposition themselves as trusted sources of truth. This episode is for hospitality and travel leaders who need practical direction on how AI is already reshaping discovery, decision-making, and organizational strategy.Listen to our previous conversation: America's Chief AI Officer for Travel Shares AdviceResources we mentioned:Janette's websiteClaude Code LovableBrand USA's America the Beautiful campaign siteHow I AI PodcastEveryMarketing Against the Grain A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands