The TCR Advantage Marketing Strategy (Traffic, Conversion, Retention) - #049

Whether your business is in startup mode, reputable and well-established, or somewhere in between, traffic, conversion, and retention are essential elements to making it sustainable and profitable.   In this episode, Adam walks you through the simple 3-step TCR advantage marketing strategy that gets you more traffic, more conversions, and better retention to generate more customers, sales, and revenue for your business.   Episode Discussions: How to identify which segment of TCR you need to focus on One of the most valuable tools any business can have to convert traffic into leads The key premise behind an effective lead magnet Landing pages: What they are and why they're the best way to deliver lead magnets Why retargeting ads are so effective and profitable Adam's top 2 traffic source recommendations Reasons why email marketing remains to be well-worth the investment How content marketing boosts the effectiveness of Facebook Ads 3 important things to remember when creating lead magnets Ways to nurture your leads The biggest mistakes to avoid when focusing on customer retention   2:04 Identify which area of your business needs attention Laser-focus efforts on where the greatest opportunities are and what will provide the biggest impact Focus on traffic (step 1) if… You need more people to know about your business, visit your website or store, or call you. Focus on conversion (step 2) if... You have enough traffic and visitors but aren't turning them into paying customers. Focus on retention (step 3) if... You have traffic and customers but want to maximize revenue by increasing their lifetime value and selling them more of your products and services.   3:19 Step #1. Traffic Niche down and focus on your ideal target market. Ensure they're able to find you, learn about your business, and do business with your company. Find how to leverage it, how to get the best results, and the amount you're able to pay for it and still break even or return positive ROI Top 2 traffic source recommendations: Facebook Ads - short-term win content marketing - boosts effectiveness of Facebook ads, provides more sustainable and long-term approach. "When you combine these tools together, you create an unstoppable force destined for marketing domination." 4:57 Step #2. Conversion Offer something of value in exchange for prospect's contact information. Key premise behind an effective lead magnet: Drill down the needs of your customers Find out what information they're looking for their problems and how you can help Keep it simple, easy to digest, and positions you as an authority in your market Use a landing page to deliver magnet in exchange for their contact details.   6:53 Nurture leads via: email nurture sequence retargeting ads sales call webinar   7:13 Step #3. Retention Continued service and offering of new things for customers to buy. Use a combo approach of email marketing and retargeting ads. Retargeting ads ensures you stay top-of-mind allows you to advertise to a smaller area of the market Email marketing Provides remarkable return (some ROI numbers: 3800% and 4500%) Biggest mistakes: not providing a call to action (CTA) or opportunity to learn about your other products and services.   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts