The Tech Buying System Is Broken—Here’s What I’m Doing About It

Ever wonder why tech buying feels broken—and what could actually fix it?In this episode, host Tonya Turrell, founder and CEO of TechnologyMatch.com, pulls back the curtain on the legacy lead generation system that’s failing tech leaders—and shares the bold vision behind the company she built to change it. Tonya recounts her journey from tech sales and marketing to launching an agency just weeks before the global pandemic, and how her frustration with sales-driven models inspired her to reimagine tech matchmaking from the ground up. If you're tired of cold calls, spammy vendors, and feeling like a target instead of a partner, this episode will resonate with you.Tune in to hear:The real problem with legacy lead generation and “demand creation”How Technology Match flips the script to prioritize IT buyers’ needs, privacy, and timingWhy the pandemic was a catalyst for a better way to serve tech leadersThe inspiration behind designing a Bumble-style, buyer-led marketplace for techTonya’s call to transform the industry through truth-based marketing and respectful connectionsLinks & Resources: 🔗 Learn more: TechnologyMatch.com 📧 Contact Tonya: [email protected] 💼 Connect on LinkedIn: Tonya Turrell