The Tech Wizard Who Built His Business on Handshakes (featuring Green Bay Greg)

Green Bay Greg has AI running through his entire business — ranking on Google, a mobile app, tools listening to every call. And he'll tell you straight up: none of it will save you. In this episode, Neil sits down with Green Bay Greg, one of the most tech-savvy agents in the business and the leader of a 14-agent independent brokerage doing over 450 transactions a year. Here's the twist: more than half of those deals still come from past clients and sphere, built on a decade of consistency, client events, and doing the mundane work most agents avoid. Greg is the rare tech expert who argues the tools aren't the point. AI is only valuable when it makes you a more efficient version of an agent who's already mastering the fundamentals — the calls, the matchmaking, the follow-up, the real customer service. Layer tech on top of that, and you become impossible to catch. Skip the fundamentals and buy tools to avoid them, and you get smoked. If you've ever felt behind on AI or buried in shiny objects, this episode is permission to double down on what actually works — and proof, from the most advanced tech agent Neil knows, that the fundamentals still win. If you want a business that's clear, consistent, and congruent with who you are, this one's for you.