The Ten Rules of Highly Effective Pricing, with the author, Danilo Zatta

Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages…On the cover of The 10 Rules of Highly Effective Pricing it says “Zatta’s new book wakes up company marketers to the profit coming from creative pricing.” Where does pricing sit in relation to marketing? Who has ‘control,’ so to speak, and what is marketing’s input?An excellent, thought-provoking and practical book; published by Wiley and available from Amazon and all good bookshops Hosted on Acast. See acast.com/privacy for more information.