The tequila boom moves from bottles to beds episode artwork

EPISODE · Jan 3, 2026 · 5 MIN

The tequila boom moves from bottles to beds

from FEAR & GREED | Business News · host Fear and Greed

Tequila may not be your first thought as an investment. But the market is not just real, it's now expanding beyond the spirit itself. Michael Thompson is joined by Stefan von Imhof, co-founder of Alts.co, to explore why tequila can have a faster “appreciation cycle” than wine or whisky, and why premiumisation is lifting demand for higher-quality agave products. Stefan makes the case for tequila tourism: a Mexico-based version of Napa, the Barossa, or the bourbon trail. This is Fear & Greed's summer series - all-new short episodes every day, with regular news back from January 12. All information is general in nature. If you want to invest, we recommend you visit a financial advisor who can tailor investments to your needsFind out more: https://fearandgreed.com.au/See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jan 3, 2026

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