The Theory of Externalities with Sustainability Innovator Scott Fletcher

On this episode of E.S.Now, I am with Scott Fletcher, sustainability activist and creator of Econus App.  Scott Fletcher, Founder & CEO of Econus, is a social impact entrepreneur on a mission to make consumption more sustainable!There’s a theory in economics called the Theory of Externalities. This theory states that if companies pay for all the costs involved with their production of their products, the issues we’re seeing today would be nearly non-existent. When they don’t pay for these costs, we see the results, like air pollution and waste, these are the externalities. From this theory The Active Consumer philosophy was born. The Active Consumer recognized that us normal folk may not be able to force producers to include all costs, but we could support organizations that can, and with enough of us, real change could be made. From that concept our mobile app, Econus, was born. Econus links your purchases to the unintended consequences of the purchase (like air pollution from a tank of gas), and donates your spare change to an organization reducing the consequences to our environment and society (like the Climate & Clean Air Coalition).www.econusapp.com