The Thermodynamics of Modern Marketing | Jeremy Hines, VP of Business Development, Overline

Modern marketing is a complex system. You can’t track every interaction, impression, or dollar perfectly - but you can understand how the system behaves.In this episode of The Incremental Marketer, Paul Boruta sits down with Jeremy Hines, Vice President of Business Development at Overline, to explore how digital advertising has evolved from the early days of ad tech to today’s AI-driven environment.Drawing on more than 20 years of experience across agencies, publishers, SaaS companies, and consulting teams, Jeremy shares what marketers often underestimate about the systems behind media, measurement, operations, and growth.They discuss:• What thermodynamics can teach us about marketing measurement• Why AI cannot fix weak processes, fragmented data, or poor governance• How operational complexity creates friction• Why marketers don’t need to measure every impression to understand what’s working• What makes business transformation initiatives succeed or stall• Why human relationships and original thinking matter even more in the age of AIIf you are trying to make better sense of marketing complexity, introduce AI into your organization, or build systems that turn strategy into execution, then this episode is for you.🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com