The things big brands get right that a little brand can do too

What can you expect from this podcast episode?Big brands have plenty of advantages that smaller brands don’t, but that doesn’t mean smaller brands can’t learn from what they consistently get right. In this episode, I looks at some of the simple branding principles that businesses of any size can use to become more recognisable, memorable and easier to think of when needed. From choosing a shorter brand name and creating a more refined logo, to owning a distinctive colour and consistently reinforcing a clear message, the common thread is simple: give people fewer, stronger things to remember about your brand.I also look at why clear positioning can give every branding and marketing decision a central idea to work from, and why underused assets like distinctive sounds and mascots can create even more opportunities for recognition. A small business might not have the budget, reach or physical availability of a major brand, but it can still build and manage its brand with the same level of clarity and consistency. Because better branding can help a small brand appear bigger, stand apart from competitors and tip the scales in its favour.If audio podcasts are no longer your thingIf reading is more your thing, then here is the link to my blog version of this week’s topic, especially to read the specific briefcase you’re interested in:Work or chat with the DocAnd just to finish as always, a bit of a plug before I drop out of your inbox, if you’ve been following me for a while now and want to work with me to help give your brand a shot at a new brand of branding, for better business success. Then as always, say g’day today and book a call with me. (Same goes for you if you’re a designer or fellow branding person that needs a bit of help, reach out just the same!) Get full access to Doctor Branding at gdayfrank.substack.com/subscribe