The Three Cs of Modern Marketing: Content, Communications, and Creative with Sarah Schaffer, Founder of Bond Studios

In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Sarah Schaffer, Founder & CEO of Bond Studios, to explore The Three Cs of Modern Marketing: Content, Communications, and Creative.Sarah brings a journalist’s eye for truth and storytelling into the marketing world, building brands rooted in trust, clarity, and authenticity. We talk about how journalistic ethics translate into communications strategy, why listening is the most underrated agency superpower, how to avoid the “hot take express” on LinkedIn, and why the future of marketing depends on both market savvy and storytelling substance.Whether you’re a founder, marketer, or comms leader, Sarah’s perspective will sharpen the way you think about brand, trust, and how to connect with your audience in meaningful ways.