The three most risky mistakes for CMOs to avoid when looking into AI

Christian Bock (Founder of ‘Marketing Surfer’) and Rajat Kakar (CEO of ‘QWE Solutions’) investigate which traps to avoid in an AI marketing world. Many organizations are currently torn between testing a large number of tools and methods in orderto find their golden nugget in the AI age, while still trying to not forget to “do marketing” on the other side.This episode is part of a podcast series where some light will be shed on the buzz behind “everything will be turned upside down”, and a realistic view will be discussed about what marketing and business leaders need to consider when beingthrown into an AI world.