The Three Things Your Website Needs to Actually Work

In this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experience helping businesses build smarter, more effective websites — and more importantly, explains why websites are still the most important piece of your digital marketing puzzle.We talk about why your website is the only part of your digital marketing you truly own, how to stop treating it like just another design project, and how to start using it as a tool for real connection and trust. Whether you’re trying to improve conversions, make better use of your marketing budget, or understand where AI fits in the mix, this episode will give you the foundation you need. If you’re serious about using digital marketing to grow your business, it all starts with your website — and this episode tells you how.Guest LinksConnect with James on LinkedInJames' agency inn8lyLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com