The three tiers of DTC strategy

The latest episode of the StreamTime Podcast sees SportsPro’s managing director Nick Meacham joined by senior content manager Chris Stone to break down the three direct-to-consumer strategies that define the sports ecosystem. After a brief catchup on the latest news in the space, including the joint venture move by Discovery and BT Sport, the conversation gets into an in-depth analysis of streaming models. Starting from the big boys at the tier one properties, Meacham and Stone navigate their way down to the very smallest rights holders spelling out what should be in their respective digital offerings, what the goals should be, how to execute the strategy, as well as perhaps most importantly why it is important to match your DTC approach to your fan’s need. And more good news! The SportsPro Podcast has been nominated for a Sports Podcast Award. If you like what you hear, please vote for us in the Best Sports Business Podcast category here. Please note that you will have to register first.