The Three Videos Every Business Should Post First

In this episode, we're pulling back the curtain on two recent client projects and breaking down the strategy we come back to again and again: pinned posts.We walk through our content session with F45 Belmont and how we built out three foundation videos designed to live at the top of their feed, an origin story, a CTA, and a testimonial that we're honestly a little obsessed with. From there we get into our ongoing work with Mondays, a reformer studio where community and atmosphere drive everything we shoot.But the bigger conversation is about why pinned posts work, and why they're usually the first thing we create with any new client. Unlike a regular post that disappears from the feed in hours, these three videos are doing work every time someone new lands on your page. They answer who you are, what you do, and why it matters, before someone decides whether to stick around or leave.We break down how to approach pinned posts whether you're a personal brand, a small business, or somewhere in between, and why the strategy behind those first three slots matters more than most people realize.We also get into the less glamorous side of growing something, reaching out to the people who left, asking for feedback, and why that discomfort is actually one of the most useful things you can do.A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution.Built for founders, creators, and business owners who want honest conversations, not recycled advice.Hosted by Matt and Olivia. Audio-only for now. New episodes regularly.Listen & subscribe→ Apple Podcasts → SpotifyFollow along→ Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia