The TikTok-Fueled Rise of Skinny Mixes: Lessons in Brand Domination l BRANDED+

What does it take to turn a simple product into a billion-view sensation? In this episode of Branded, host Ben Kaplan sits down with Dana Paris, Chief Commercial Officer at Jordan’s Skinny Mixes, to uncover how this fast-growing brand transformed from a niche syrup company into a viral social media powerhouse.From brand refreshes to TikTok trends like WaterTok, Dana shares the strategy behind engaging hyper-loyal customers, leveraging influencer marketing, and expanding into major retailers like Walmart and Target. But this isn’t just a story about growth—it’s about how to create an emotional connection with consumers that keeps them coming back.If you want to know how brands can break through the noise, go viral, and stay relevant in an ever-changing digital landscape, this is an episode you won’t want to miss.