The Time Genie Method

Admin doesn’t just steal hours, it steals creative energy. Heather Knewstubb from Time Genie joins us to unpack what “behind-the-scenes” support really looks like for artists, musicians, educators, and tiny teams who have a brilliant product but get stuck in the business side. We talk about everything from email overwhelm to building resources, creating lyric sheets and ukulele chords, and the practical problem every creative faces: getting the work in front of the right audience without burning out.Heather’s story is also a masterclass in the career pivot. She moves from teaching to public health, then into self-employment on the Kāpiti Coast, learning the hard way that your first business version might be too broad. We get honest about early mistakes, why a good business coach can fast-track clarity, and the confidence shift that happens when you stop people-pleasing and start choosing clients who respect your expertise.We also zoom out to women in business in New Zealand: the pressure of juggling family life, the confidence gap, and why safe networking spaces matter. Then we go practical on money and marketing, including why referrals beat cold leads, how to price “thinking work”, and what AI can and can’t replace when trust and authenticity are on the line. If you’re building a small business, supporting creatives, or looking for a smarter way to run your back office, you’ll take away ideas you can use today.If this resonates, hit subscribe, share it with a friend who’s juggling too much, and leave a quick review so more people can find the show. What’s one task you’d love to hand off this week?Send us Fan Mail Support the showBuy your first home in NZ Weekly Webinars You thought it's not possible or the dream is too far away? Come to my webinar and I will show you, you are much closer to your dream, than you think you are!Join Here - https://bit.ly/4m9SL72