The time is now: Simon Woodroffe on risk, rejection and building YO! Sushi!

🔥 Simon Woodroffe reveals how YO! Sushi! was built through risk, rejection and relentless action. At Elite Business Live 2026, the entrepreneur behind YO! Sushi!, YOTEL and YO! Company shares powerful lessons on stepping outside your comfort zone, embracing uncertainty, creating remarkable businesses and why perfection is the enemy of progress.   From boarding school rebel to Dragons’ Den investor, Simon’s journey is packed with honest insights, humour and unconventional advice for founders, entrepreneurs and ambitious business leaders. In this fireside chat, discover:  🚀 How YO! Sushi! almost never happened  💡 Why business plans rarely go to plan  🔥 The power of discomfort in business growth  🎯 Simon’s surprising advice on pitching investors  📈 Why remarkable ideas beat big marketing budgets Whether you’re launching a startup, scaling an SME or searching for your next big idea, this conversation is packed with practical entrepreneurial wisdom. #SimonWoodroffe #YOSushi #EliteBusinessLive #Entrepreneurship #StartupAdvice #BusinessGrowth #DragonsDen #FounderMindset #SMEs #Leadership https://bit.ly/m/elitebusiness