The Timeless Principles of Getting Paid for Your Art (Still Relevant in 2026)

So much of what we hear right now is about what is changing, what is closing, what is shifting. In this solo episode, Ekaterina Popova cuts through the noise to focus on what has remained true across every platform, every trend cycle, and every era of the art world: the core principles of getting paid for doing what you love. Kat takes us back to her teenage years, painting prom backdrops and dance team sets for a hundred dollars at a time, with no connections, no following, and a kind of blissful confidence that the work would find its people. That early experience shaped a belief system that carried her through years of building a creative business, and she traces exactly where that belief started to crack, what planted it back, and what she wishes she had known sooner. In this episode, Kat shares how her earliest art sales happened long before social media existed, why the doubt she absorbed in art school was some of the most expensive she ever entertained, what the relationship with your own work has to do with whether it ever sells, and how she hired a coach this week with nothing more than an Instagram DM and a clear sense of what she needed. This one is for the artist who keeps waiting for the right moment, the bigger audience, or the better strategy. The strategy, it turns out, has been the same all along. Work with Kat: https://espopova.com/home Connect with Kat at [email protected] and follow along at @createmagazine on Instagram. Submit to our current call for art: https://www.createmagazine.co/call-for-art