The tipping point by Malcolm Gladwell: How little things can make a big difference

The tipping point by Malcolm GladwellGeet the book: https://amzn.to/4g4ty9AIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ideas.nextbigwhat.com/subscribe