The Top 10 U.S. Cities for Gen Z Workers, According to New Report

The episode offers an overview of a 2025 report by the HR technology company Checkr, which identifies the best U.S. cities for Generation Z workers. The study analyzed over 100 cities based on metrics grouped into three weighted categories: employment, affordability, and social life. The key finding is that many Midwest cities, such as Madison, Wisconsin, and Minneapolis, Minnesota, dominate the top rankings, challenging the traditional appeal of expensive coastal hubs. This shift is attributed to Gen Z’s preference for financial stability and work-life balance afforded by the Midwest’s lower cost of living and strong, stable job markets. Six of the top 10 cities are in the Midwest, demonstrating that young workers are prioritizing sustainable financial futures over high-prestige, high-cost locations. The report suggests that both Gen Z and employers should focus on these emerging, affordable urban centers.“If you don't find a way to make money while you sleep, you will work until you die.”Warren Buffett