EPISODE · Jun 17, 2026 · 14 MIN
The Top 3% | Will de Michaelis (PartingPro) #1
from The Direct Cremation Podcast · host Tyler Yamasaki
In this solo episode, Will de Michaelis is back in the pod to dive into data collected from more than 500 funeral homes and uncovers the operational patterns shared by the industry's highest performers. These elite firms represent just 3.7% of the funeral homes studied, yet they consistently handle 1,000, 2,000, and even 3,000 cases annually. Timestamps 00:00:00 Intro 00:00:51 The Top 3% of Funeral Homes 00:01:44 The data 00:02:25 The cultural belief in funeral service 00:03:11 Finding 1: They build teams, not empires 00:04:24 Finding 2: They're never done improving 00:05:55 Finding 3: They know their numbers 00:07:41 Finding 4: They commit fully 00:09:03 Finding 5: They own their core 00:10:51 Intentionality 00:12:18 Homework: Audit yourself this week For Innovative Funeral Directors Blazing a Trail. A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know. Click here to subscribe: https://bit.ly/3PxOqMO Find us at https://directcremation.com Spotify: http://bit.ly/3yDEwj7 Apple Podcasts: http://bit.ly/3lj2soT Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com
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What this episode covers
Most funeral home owners believe that providing exceptional care is the key to long-term success. While compassion remains at the heart of funeral service, this episode of the Direct Cremation Podcast challenges a common assumption: compassion alone does not build a thriving funeral business. Listen to the full episode—the findings may surprise you!
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The Top 3% | Will de Michaelis (PartingPro) #1
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