The Top 4 Difference Makers in B2B Group Decision Making

Dan is back with another episode based on new research from gryo marketing group. With a growing number of stakeholders involved in complex B2B purchases, the dynamics have shifted dramatically and sales people need to shift their approach in order to succeed. Link to research here: https://www.gyro.com/thinking/ Highlights include: 97% of buyers already have a preferred vendor coming into the decision committee; a 'champion leads the way for the winning team in 84% of the cases; 66% chose thought leaders; 89% chose teams that understood them and energized them; 83% chose those with similar values and culture. Listen in for the Top 4 Difference Makers that put the winners over the top.