EPISODE · Sep 20, 2014

The top 5 iOS 8 features that marketers need to know about

from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge

Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk ApplePay, Spotlight, Widgets, MAC addresses and action notifications (with a few detours around Apple Watch, iBeacons and Twitter?).   The goal here is to demonstrate the possibilities that the new OS brings to the mobile marketing world. Will you use all/any of these? Perhaps not right away but to be aware of them is a requirement and we do our best to bring them to the forefront.

Episode metadata supplied by the publisher feed · Published Sep 20, 2014

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