The Top Five Added Value Ingredients in Food and Beverages

Lauren Bandy, Ingredients Analyst at Euromonitor, recaps her presentation at Food Ingredients Europe. Even though volume sales of food and beverages in Europe are shrinking, retail value is growing, pointing to manufactures adding value to products with ingredients. Bandy ranks the top five of these added value ingredients in terms of forecasted growth and explains why each of these ingredients are growing in use.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.