EPISODE · Feb 24, 2025 · 10 MIN
The top questions that brands and retailers have about AI (Part 1 of AI in retail series)
from Retail Media Breakfast Club · host Kiri Masters
In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tailored to specific roles and functions. She also outlines a five-step framework for driving enterprise-wide AI transformation and highlights the critical role of change management. Tune in to learn how to leverage AI to accelerate business growth and stay future-proof. This is part 1 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.Link to Lauren's site: https://www.wonderconsultingllc.com/CHAPTERS:(00:00) About Today's Topic(00:38) About the Show(00:59) Introduction to Lauren Schiavone and Wonder Consulting(01:47) Foundational AI Literacy: Getting Started(02:27) Deep Dive into Generative AI and ChatGPT(04:37) Role-Specific AI Applications(05:18) Driving AI Transformation Across the Enterprise(05:47) Five-Step Framework for AI Adoption(08:11) Recap and Personal Use Cases(10:17) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
What this episode covers
In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tailored to specific roles and functions. She also outlines a five-step framework for driving enterprise-wide AI transformation and highlights the critical role of change management. Tune in to learn how to leverage AI to accelerate business growth and stay future-proof. This is part 1 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.Link to Lauren's site: https://www.wonderconsultingllc.com/CHAPTERS:(00:00) About Today's Topic(00:38) About the Show(00:59) Introduction to Lauren Schiavone and Wonder Consulting(01:47) Foundational AI Literacy: Getting Started(02:27) Deep Dive into Generative AI and ChatGPT(04:37) Role-Specific AI Applications(05:18) Driving AI Transformation Across the Enterprise(05:47) Five-Step Framework for AI Adoption(08:11) Recap and Personal Use Cases(10:17) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
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The top questions that brands and retailers have about AI (Part 1 of AI in retail series)
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