The top things to include in your post purchase emails | Takeaways from Survey Sweets

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsLet's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5.Takeaways(2:03) Takeaway #1: Show, don't tell. (But, for real.)(3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We(5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers(6:50) Takeaway #4: Try psychological incentives before physical incentives(8:32) Takeaway #5: Test best practices(8:56) Takeaway #6: Listen to your intuition, especially when dealing with humans(9:29) Takeaway #7: Couple list-wide feedback initiatives with individual, behavior-based surveysLinks from this episode:Take another look at the email we featured in Episode 5Take a look at the non-customer version of the emailTake a look at the survey sent to non-customers Grow your business when you join the Creative CEO Academy (I'll earn a commission.)Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)Understand when to send feedback / review / upsell / and other strategy emails when you join Email Mastery. Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠ Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.