The Touchpoint Where Customer Data Gets Dirty

Episode 118 of Customer Journey with Fexingo dives into a touchpoint marketers routinely ignore: the data-entry moment. Lucas and Luna unpack how a single mistyped email at checkout creates a downstream mess—ruining attribution, breaking retargeting, and inflating acquisition costs by as much as 40 percent. Using a real-world example from a mid-market apparel brand that cleaned up its checkout form and saw a 14 percent lift in repeat purchase rate within one quarter, the episode shows why cleaning the point of data capture is cheaper than scrubbing databases later. Listeners learn one specific fix—the double-email verification prompt—and why it belongs on every journey map. #CustomerJourney #Marketing #DataQuality #CheckoutOptimization #MarketingAttribution #CustomerExperience #RetailMarketing #DigitalMarketing #EmailMarketing #ConversionRate #DataCleansing #CustomerData #MarketingROI #FexingoBusiness #BusinessPodcast #JourneyMapping #CX #Ecommerce Keep every episode free: buymeacoffee.com/fexingo