The Touring Playbook for Independent Artists

In this solo episode of Business Side of Music, host Sarah Fleshner breaks down the step-by-step touring framework every independent artist needs to tour professionally, even without a big team.You’ll learn how to:• Build a professional EPK that booking agents actually open• Write a booking email that gets responses• Use data (Spotify for Artists, Bandsintown, Songkick) to choose the right markets• Route and organize shows using tools like TourSmart and BookingAgent.io• Lock in pay, merch splits, and promo expectations• Advance shows, create day sheets, and run smooth show days• Work the merch table, follow up properly, and get rebooked• Review tour data and refine your strategy for long-term growthThis episode is designed for independent artists, DIY musicians, and small teams who want to tour smarter, look professional, and build sustainable momentum in today’s music industry.Resources:Website builds: https://www.362entertainment.com/Promotion and tour booking:https://www.artist.bandsintown.com/https://www.toursmart.io/https://booking-agent.io/To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes.Follow us:Facebook: @tbsompodcastInstagram: @bsompodcastTikTok: @bsompodcastThe Touring Playbook for Independent ArtistsVisit www.businesssideofmusicpodcast.com© 362 Entertainment 2025. All rights reserved.