The Town's Top Graphic Designer: Willard Sauce aka Dolla Sign Scoob 🎨 | W.Y.A.U Podcast Ep. 28

Send us Fan MailEvery legendary movement needs a visionary behind the visuals. 🌉🎨In this exclusive episode of the W.Y.A.U Podcast, Mr. Carterblock sits down with the multi-talented Willard Sauce, heavily known to the streets as Dolla Sign Scoob. If you are in the Town, you already know his work. We are dropping pure game on the graphic design hustle with the top designer around, breaking down what it takes to lace the community with iconic album artwork and build a legendary visual brand.Scoob also opens up about the deeper side of his craft: creating beautiful, respectful funeral designs that properly honor our people and keep their memories alive. 🕊️ This is a raw look at the independent hustle from behind the screen and the importance of visual art in the West Coast culture.What is the most legendary album cover to ever come out of the Bay Area? Drop it in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk and Town Business.0:00 - Intro: Welcome Willard Sauce aka Dolla Sign Scoob0:41 - Growing Up in East Oakland & The Infamous Wood Scooby-Doo Chain2:50 - The Start of the Music Era & First Studio Session4:20 - Networking & Strategy 7:05 - Street Trauma, Losing Potnas & Navigating Mental Health9:00 - PTSD in the Streets & How the Club Scene Has Changed12:00 - Fatherhood: Spoiling Kids & Changing Parenting Styles15:28 - Transitioning From Rapper to DJ: The Game From Rick Lee18:20 - Blowing Up as a DJ in the Central Valley21:20 - The Snapchat Filter Era & Transforming Oakland Parties25:57 - Attending Expressions College & The Shift to Graphic Design28:24 - Designing Iconic Flyers, Album Covers & More30:15 - Will AI Take Over Graphic Design?32:20 - The Grind: 24-Hour Turnarounds & Being Locked In35:10 - Why the Willard Sauce Brand Stays Faceless37:25 - Business Lessons & Interning Under Marketing Kings40:10 - The Next Level: Pen & Pixel & Photo Doctor Influence42:50 - True Generational Wealth & Passing Down the Torch47:20 - The Power of Having a Supportive Wife & Honoring Fatherhood51:08 - Outgrowing the Poverty Mindset & Taking Accountability55:25 - Giving Willard His Flowers (The W.Y.A.U Trophy) & OutroFollow the Guest:Instagram: @willard_sauceSupport the Movement:⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast🐦 Follow us on X: @wakeyoassuppodProduced by: Wake Yo Ass Up Productions LLC#WillardSauce #DollaSignScoob #WYAUPodcast #TownBusiness #OaklandArt"Yo, before we even get into this episode, I need you to do one thing: Wake. Yo. Ass. Up. We are back with another one, dropping gems, talking real talk, and putting you on game. Stick around because this conversation goes crazy. Let’s dive in."Berners Cookies Sf Sponsor WYAU PodcastCookies SF is a lifestyle & streetwear brand founded in 2011 by SF rapper & entrepreneur Berner. "Quick break. You already know we keep the fridge stocked in the studio. If you're dragging right now, you need to get your hands on the Wake Yo Ass Up energy drink. It’s what keeps this podcast moving and keeps the whole team locked in. Clean energy, zero crash, just straight focus.  Wake Yo Ass Up Energy DrinkFuel your independent hustle with the official W.Y.A.U Energy Drink. Real Town Business in a can! "You just survived another episode of the Wake Yo Ass Up Podcast. Massive shoutout to our guest, and a massive shoutout to you for tuning in. Make sure you're subscribed on YouTube, Spotify, Apple, or wherever you get your audio. Hit the comments, let us know who we need to bring to the mic next. Keep the energy high. Wake Yo Ass Up. Peace."Berners Cookies Sf Sponsor WYAU PodcastCookies SF is a lifestyle & streetwear brand founded in 2011 by SF rapper & entrepreneur Berner.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe Now To Wake Yo Ass Up Podcast On YouTube Come Visit WakeYoAssUpProductions.com For More Exclusive Content.